Executive Director of Marketing & Communications
Ripon College is seeking applications for an Executive Director of Marketing & Communications (EDMC). The next EDMC will join and lead a high-performing team in the midst of a formal internal and external brand assessment as the college continues to prioritize the role that marketing and communications plays in keeping small, private, residential colleges relevant and competitive. This is an incredible career opportunity for an innovative and strategic mind who enjoys a flexible yet high-performing workplace culture.
Reporting to the Vice President for Advancement, Marketing and Communications, the EDMC is responsible for brand, marketing, and communications for Ripon College. The EDMC will drive the overall strategy, vision, and direction of the Ripon brand, lead college marketing and communications efforts, manage Ripon’s reputation and deliver consistent messaging in support of the college’s mission, brand, strategic goals, and objectives.
The EDMC will lead and manage a central marketing and communications department and contractors, as needed, who advise and support academic, enrollment, advancement (alumni and development), and other institutional priorities. The department’s functions include branding, strategic marketing, media and public relations, enrollment marketing, content marketing, design services, internal communications, reputation and issues management, video, digital and social media strategies, and web development and design. The EDMC works collaboratively with all Ripon entities to fully integrate marketing and communications efforts.
The EDMC will build a Diversity, Equity, Inclusion (DEI) communications strategy including communications plans, reviewing creative assets with a DEI lens, proactively prioritizing DEI initiatives and building bridges between the College’s DEI priorities, the current environment, and our stakeholders.
Candidates should exhibit an appreciation for the liberal arts, possess solid oral, written and interpersonal skills, and have a proven track record of managing professionals and programs. Candidates must have demonstrated success in working with external and internal constituencies. Experience in developing and executing an integrated marketing strategy is required. A bachelor degree is required, with at least five years of increasingly responsible experience in marketing and/or public relations, with demonstrated success in achieving prescribed goals and objectives.
Interested applicants should provide a cover letter, resume and at least three professional references addressed to Shawn Karsten, Vice President for Advancement, Marketing and Communications. The cover letter should outline how your background matches the responsibilities of this position. These materials should be emailed to Kim Scanlon at [email protected]. Finalists may be required to submit a professional portfolio. To request a full job description please email [email protected]
Review of applications will begin immediately and will continue until the position is filled.
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