Meet Richard Gerstein
- B.S. in Economics from Miami University, Oxford, OH
With over 30 years of leading some of the world’s largest and most trusted brands, I launched my career at Procter and Gamble (P&G) in brand management. My time at P&G included the US headquarters working on several billion-dollar brands, five years working in Europe, and eventually leading P&G’s first significant move into the digital realm with a customized online beauty brand start-up. I then led some of the fastest-growing beauty products, including Nexus Haircare and Tresemme, before moving into retail, leading marketing for Sears and Kmart, followed by a time leading the Strategy and Marketing for HP’s computer and mobile business.
After a period leading the development of my own start-up company Zigmail, I moved into consulting where I founded the Brand CHARGE, LLC, working with Private Equity and Publicly traded companies to evaluate potential acquisitions and help drive growth on existing brands. I also work with early-stage technology companies providing strategy, marketing, and fund-raising expertise. I will be teaching one class this fall, BSA 300 02 Dept. Studies: Business Management Through the Lens of Entrepreneurship. Green Lake has been my family’s summer destination for the past 20 years, and I have now made it my primary residence with my wife, Ami. I am a board member of the Green Lake Yacht Club, enjoy sailing, traveling, and having my three sons visit here during the summer.
What’s your favorite topic or course to teach and why?
I enjoy all things related to Business, but more importantly hope to impart key skills to help make students more successful in whatever career they pursue.
What are you currently reading or watching for fun?
Ted Lasso – I love the humanity and servant leadership.
Three words that best describe your teaching style:
Engaging, interesting, and impactful.