What is Institutional Branding?

At Ripon College, institutional branding usage means applying the college’s visual and verbal identity consistently across ripon.edu, admissions materials, social media, signage, and alumni communications, so that every touchpoint reinforces the same recognizable identity. This includes following approved guidelines for the Ripon logo and wordmark, official color palette, typography, and tone of voice, whether that’s on academic department pages, athletics content, or student organization materials. Because a liberal arts college’s reputation is closely tied to how it presents its academics, history, and community, careful brand governance helps ensure that content across the site and beyond stays polished and unified. This also matters for practical web maintenance work like auditing pages, fixing broken links, or coordinating with teams like Alumni and Admissions, since consistent branding keeps the user experience professional even as many different contributors add or update content.

Color and Type

For visual contrast and to adhere to accessibility standards, please consider the following when selecting text color and background colors.

Don’t use Institution Red on dark backgrounds