Article features Jennifer Machacek on enrollment, recruiting

Vice President for Enrollment Jennifer Machacek was quoted in a feature published March 21, 2021, on centralmarketingnews.com. “How has the COVID-19 Pandemic Affected Ripon College Enrollment and Recruitment?” noted that “enrollment and recruitment at Ripon College has been less affected by the pandemic than other colleges and universities across the country” and that Ripon introduced a larger first-year class in fall 2020 than the previous fall.

Machacek discusses factors that contributed to this outcome as well as various ways Ripon carried out enrollment and recruitment efforts during a physically distanced time.

“We will be establishing ways that students and their parents can schedule a Zoom appointment with an admission (counselor). They can take a video tour with one of our current tour guides,” she says. “If you want to set up Zoom appointments with any of the other departments on campus — financial support, faculty, trainers — they can do things like that.”

Ripon College plans to continue using digital recruiting tools beyond the COVID-19 pandemic.