Brad Alberts ’92 featured in article detailing his management of the Dallas Stars

“How Brad Alberts is Making Dallas a Hockey Town” is published in the August 2021 issue of D Magazine of Dallas-Fort Worth, Texas.

Alberts ’92 rose from an entry-level job selling tickets for the Dallas Stars hockey team to president and CEO. The article details how Alberts helped rebuild the teams’ core business after a bankruptcy, grow the sport in this area of the country and is re-energizing after the adversity of the pandemic.

His efforts include community outreach, building new ice rinks throughout North Texas and establishing youth hockey programs that serve more than 15,000 children to help cultivate a future fanbase.

“Now, he is charting a way out of the pandemic by doubling down on those outreach efforts,” the article states.

“ … The pandemic has served as a reminder that the team’s success has always been about more than just the performance of its hockey team. ‘We’re not just sitting here, waiting for our team to be good,’ Alberts says. ‘This is turning into a hockey market. We are going to have hockey events in Dallas all the time, whether they’re youth, whether they’re college, and whether they’re the highest level of professional hockey. This city is going to be looked at as a place that plays hockey.’”

At Ripon, Alberts majored in history. He received a master’s of business administration degree in sports management from the University of Northern Colorado.

(Photo: Brad Alberts ’92 plays basketball during his Ripon career.)


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